Tightwads and spendthrifts: How emotions drive our shopping behavior, with Scott Rick, PhD
Speaking of Psychology
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Spendthrifts and Gift Giving
Spendthrifts seem to be at a disadvantage when it comes to giving isto their loved ones. How do they signal that this is something different or special that i am doing for you? It has to be a change of pace. You can hide the lates, but it's a little harder to hide that red corvette.
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