Don't Define Who Your Target Audience Is

Some of y'all will not define who your target audience is because you have a constituency that you already know follows you. When I was a young adult, not the young adult pastor, when I was the lead pastor at Embassy City Church, I used to do a class called an engage class. And in that class, I would say that this is an embassy and we only represent here what happens in heaven. So there is no Black History Month here. There's no Cinco de Mayo here. There is no St. Patrick's Day here. We're not honoring veterans on Veterans Day. Like that doesn't happen in heaven, so it's not going to happen here.