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EP 239 Alex Fink on Improving Information Quality

The Jim Rutt Show

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Evolution of Online Advertising and Content Monetization

The chapter explores the transition in online content optimization towards clickbait for ad performance, discussing the impact of ad monetization on revenue models. It delves into the complexities of online advertising strategies, the challenges in tracking results without immediate feedback loops, and the increasing reliance on click-based metrics with AI technology. Additionally, it touches on the ongoing arms race in content curation, the challenges of motivation in a two-sided market ecosystem, and innovations in improving information quality for consumers.

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