The Journey of Understanding Digital Transformation

I think that it all begins with communication, not just communication about, you know, look, we want to make all of this better. Most markets are evolving in this way and not keeping up with it will lead to bad things from many organizations. So instilling that understanding is the first step because then there's a common understanding among your organization staff. This is not just about increasing profits, it's about survival,. It's about staying relevant," he says. "It's about maintaining our position in the industry"