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Design for Delirium and Customer Driven Innovation
We use a system called designed for delight to get into the minds of our customers and understand what are the most important problems that they have. And then we take it back and say, ok, what are some of the hypotheses that we have in creating the solution? It's just faster to talk to a wide variety of customers and have them tell you directly. The moment for me that i guess it's obvious now, but was not obvious is when I see my data set being used as part of an innovation process. How do you recognize that you've achieved that moment? Yes, it's a little bit of an art, but i would say that one of the best things about working at