If you have ever wondered how to sell more art, this discussion is for you. This week, we dive into the topic of making sales in a discussion that touches on the importance of email marketing, the value of a good social media presence, and the need to reduce friction wherever possible. We both believe in the power of an effective launch, but we also believe that selling is not a one-time thing. The reality is that we are always selling ourselves and our work, and the only question is how well we do it. We share our secrets for ongoing marketing, including understanding our buyers; inviting people into our process; building relationships; and engaging people in conversation. We also discuss the need to constantly evaluate both our work and our sales strategies and agree on the importance of being remarkable.

If you're interested in selling more of your art, we hope our conversation inspires you to take some new actions.

Mentioned

Uncanny podcast https://www.bbc.co.uk/sounds/brand/m0010x7c

Lessons in Chemistry https://www.amazon.co.uk/Lessons-Chemistry-Debut-Bonnie-Garmus/dp/0857528122

Nino Yuniardi https://nino.studio/

See Alice Sheridan at: 

⁠⁠⁠www.alicesheridan.com ⁠⁠⁠

⁠⁠⁠@alicesheridanstudio⁠⁠⁠

Find more about Louise Fletcher:

⁠⁠⁠www.louisefletcherart.com⁠⁠⁠

⁠⁠⁠@louisefletcher_art⁠⁠⁠

Credits: "Monkeys Spinning Monkeys" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License