Zero: The Climate Race cover image

Inside the industry that made climate denial work

Zero: The Climate Race

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The Best Counter to Storytelling in the PR Industry

The PR industry as an idea itself was created by the oil industry. The fact that they can wield it to that effect is not surprising, but it is still worth examining. And storytelling has been used very effectively by the fossil fuel companies. It sounds strange because I work mostly in audio, but I think that the best counter is often primary documents.

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