Adam Schwab: Founder & CEO of Luxury Escapes
Chew the Fat
Exploring Average Order Value and Business Strategies in the Travel Industry
An exploration of Average Order Value (AOV) in businesses, emphasizing the need to balance lifetime value with acquisition cost. Contrasting consumer and B2B businesses' strategies, it stresses covering acquisition costs in the first purchase for profitability and highlights the advantageous AOV dynamics in the travel industry.
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