A Is Better Than B, but You're Saying It Rhetorically, Powerfully.

A group of students stole a tree and used it to climb up the spiral staircase at Montreal's neuralogical institute. Across the front of the building, hanging from the roof was a huge banner, molson is better. The next night, gardner put up its own banner, gardener is best. But the consensus around the university was that although gardener won on grammar, the superlative is more powerful than the comparative. Yet we had won on rhetoric because sometimes it's more powerful to keep saying, a is better than b.