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The Intelligence from The Economist
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Do You Think the Rebranding of the Carp Will Work?
The illinois department of natural resources commissioned a study to re brand the carp. The agency that did the rebred found that most americans thought of agient carpes and of this adventurous eating choice. Do you think the rebranding will work? Is there any pre for renaming a species that people are averse to in getting people to eat it? And would eating and invasive species make a difference in its numbers?
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