The Innovation Show cover image

Bob Moesta - Learning to Build

The Innovation Show

CHAPTER

The Importance of Causality in Innovation

I try to start all innovation projects and all entrepreneurial. So like I advise like tech stars, like which is a incubator for basically a whole bunch of different startups. And part of it is, is they all have an idea. And I basically, I let them explain their idea and then I said, all right, now let's go to the demand side. It helps them dramatically kind of reshape what they're going to build.

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