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It Could Happen Here Weekly 120
Behind the Bastards
Evolution of a Popular Chinese Shopping App and the Role of Rural Farmers
Explore how a popular Chinese shopping app emerged from the fusion of mobile gaming and online shopping, targeting the female demographic with gamified experiences. Learn how integrating a marketplace for rural farmers led to the expansion and success of the app.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode