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S3 E4: Paid Ads MasterClass and Retention Team Building
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The Importance of Understanding Your Customers
The best thing to put in your marketing and in your growth materials is understanding from your customers why they're actually buying the product. Most brands are better off launching with less campaigns, less ad sets, one, two maximum. You want to multiply your target CPA or average CPA, let's say it's $50, you want to multiply that by 50. And per ad set, that's how many conversions you need per week. So let's say 50 times 50 gets a 2500 machines per adSet, you need to spend $2,500 a week. Now we're going to divide that by seven,. I think that gives you 357. Yes, there's $357,
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