How to Build Credibility in Persuasion

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How do you build credibility with a colleague at work? The first thing is to think about, does this Pete know who I am? Does he think that I've got good ideas? What is this perception of me? And then the next would be demonstrating logic. So one example might be achievement and another could be fear or achievement. Then it comes to motion - convince someone they should bring up their priority list from seven to higher than seven.

Andres Lares reveals the surprising psychology behind decision-making and shares a four-step process to influence others.

— YOU’LL LEARN —

1) How to tap into the hidden driver behind most decisions

2) The critical steps that set you up for greater influence

3) What to say when you’re losing the other person

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— ABOUT ANDRES —

Andres Lares has been the Managing Partner and CEO of Shapiro Negotiations Institute since 2017. Prior to this role, Andres served various roles including Chief Innovation Officer where he led the company's development of technology and content. For over a decade Andres has advised professional sports teams in the NBA, NFL, MLB, and NHL on contract negotiations, trades, and other critical negotiations. He has been featured in publications including HBR, Forbes, CNBC, Entrepreneur, and Sports Business Journal. Andres guest lectures at conferences and institutions around the world and teaches a course on negotiations at Johns Hopkins University.

• Book: Persuade: The 4-Step Process to Influence People and Decisions

• Website: ShapiroNegotiations.com

— RESOURCES MENTIONED IN THE SHOW —

• Study: “The Mindlessness of Ostensibly Thoughtful Action: The Role of ‘Placebic’ Information in Interpersonal Interaction“ by Ellen Langer, Arthur Blank, and Benzion Chanowitz

• Book: "Thinking, Fast and Slow" by Daniel Kahneman

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