How Do You Price Your Books?

Pricing is very, very subjective. The way you market it and the way you present it can have a huge impact. I think maybe you'll talk about a pusting your book on amazon later. But for example, if i see a book on amAmazon, like even ten dollars will seem expensive. And li 20 dollars, it's double what any other book would cost,. so it seems like a huge price. On the other hand, if i See a nathan's book for a 39 dollars a it will seem like a good deal, cause i know there's good value to be had.