#363: Leading Loyalty Insights from the USA
Let's Talk Loyalty
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The One to One Future
Don peppers and Martha Rogers wrote a book called the one to one future. It was all about using customer data to be known to be recognized, personalize your experiences. Jen says she read it as a fledgling database marketer in the 90s. The magic of marketing is when you feel like something's being recommended to you that is personalized,. And it feels like a good match, right?
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