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Richard Thaler on Libertarian Paternalism

EconTalk

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The Prescription Drug Programme

If they had long this without the big advertising campaign, well over 80 % of the money would have gone into the default fund. One can even ask whether it would make any sense to have choices at all in that fund. And since this is a small portion of every one's portfolio, there's no reason why people couldn't alter their acit allegations elsewhere.

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