How to Launch a Lead Magnet

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Amy Porter: Connect with key players on your marketing team to confirm their availability and get their buy in for the timeline that I'm setting. The critical part of this action item is to ensure everyone involved is aligned with the proposed timeline. When you're going to officially get it out into the world, make it official by putting a launch date on your calendar. And after completing each action item under the pre-launch approval section, you're well on your way to lead magnet optimization.

The step-by-step process I use to create and launch lead magnets – and yours to take!

I’ve said it before and I’ll say it again -- one of the very first things you need to have in your online business is a lead magnet.

A lead magnet is essential to growing your email list, and can be anything from a checklist, a video series, a quiz, or another valuable resource that you offer up to your Ideal Customer Avatar in exchange for their email address.

I can’t even tell you how crucial lead magnets have been for me in growing my business -- and needless to say, I’ve created my fair share of them over the past fourteen years of being an entrepreneur.

And because lead magnets are such a big part of my growth strategy, you guessed it -- I’ve come up with a documented system on how to create and promote them.

In fact, I’ve boiled my process down to a checklist that you’re going to hear all about in this episode.

I cover every single step you need to take in order to effectively create and launch your lead magnet -- from how to establish your pre-launch approvals, to creating content, optimizing your landing pages, tracking your conversions, and so much more!

So whether you’ve a lead magnet newbie or you have one that’s simply not performing, this is a great episode to listen to, and to bookmark for future reference.

Enjoy!

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