The Importance of Niching Down in Social Media

In this episode, I challenge the common belief that you need to niche down to succeed. Many creatives look at artists like Post Malone, who seamlessly transitions across genres, and assume they can do the same. But the reality is, these people mastered one thing before expanding. I discuss why copying someone’s success without understanding their journey is a mistake and why intentional practice and depth of knowledge are key. We explore the concept of the T-shaped skill set, the risks of diversifying too soon, and how social media growth favors consistency. If you’ve ever struggled with whether to specialize or go broad, this episode is for you.

Timestamps:

(00:00) - The problem with copying success

(00:39) - Post Malone’s career evolution

(02:12) - Why success leaves clues

(03:35) - Finding your starting point

(04:17) - The power of deep expertise

(05:00) - Social media and consistency

(06:15) - The restaurant analogy for niching

(07:01) - Outro and call to action

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