Heavy Hitters: The Digital Industrial Podcast cover image

96. Craig Fuller, Freightwaves - RIP Great Freight Recession

Heavy Hitters: The Digital Industrial Podcast

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From Startup Skepticism to Blockchain Success

This chapter delves into the transformation of a media events business in the blockchain sector, highlighting the founding of BITTA after a critical pitch missed the media component. It reflects on the unforeseen audience growth and the shift towards digital dialogue in logistics, despite initial investor doubts.

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