This week on RealTrending, Tracey Velt talks with Tom Ferry, founder of Tom Ferry International, and Josh Altman, celebrity real estate agent with The Altman Brothers Team at Douglas Elliman.

They dive into Tom and Josh’s new partnership, discussing the gap they saw in the market for affordable, high-quality training and how they're combining Tom's coaching expertise with Josh's proven sales strategies. They also talk about the importance of discipline, branding, and AI in today's market, plus the common mistakes that prevent agents from reaching their potential.

Here’s a glimpse of what you’ll learn:

How Tom and Josh identified the need for accessible, world-class training for agents
Why 6% of agents control 60% of listings and what separates top performers
The biggest mistakes agents make: insufficient follow-up for top performers and inadequate marketing for everyone else
Josh's approach to being a "24/7 agent" and building a brand that attracts global buyers
How AI is transforming marketing and why agents need to update their social media bios
The importance of content creation and being a "chameleon" in an ever-changing market
Why both experts believe AI-enabled agents will dominate the future of real estate

Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To learn more about Homebot, click ⁠⁠here.⁠⁠

The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

#1101: November 22, 2025

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