An Elf-Made Success | How the Elf On The Shelf Found a Place at Christmas | 1
Business Movers
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From Grassroots to Holiday Icon: The Rise of The Elf on the Shelf
This chapter explores the inspiring story of a family's journey to turn 'The Elf on the Shelf' into a successful holiday franchise. After overcoming early challenges in publishing and gaining popularity through a celebrity endorsement, their product became a cultural sensation, culminating in an animated TV special.
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