3min chapter

UI Breakfast: UI/UX Design and Product Strategy cover image

Episode 254: Learning to Build with Bob Moesta

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

SaaS Consulting - What Does It Look Like?

A lot of times we end up trying to build our stuff and then we have to go find of the eight billion people in the world who needs it so now we're pushing. What I do is kind of flip the lens on that and say let me go find people who are struggling and say all right let us go find this body of people or this massive people who are Struggling. Then how do I aim our technology to actually help them solve that struggle? It's flipping the lens 180 degrees from kind of product push and trying to create more features and benefits to literally understanding kind of the progress people are trying to make why they pull it in their lives, he says.

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