Life Coaches - I Love 2K for 2K

Brooks: I'm a super scrappy entrepreneur. I'm not tech savvy as you have learned getting onto this podcast. So she was like, what are you good at? I said, I can help life coaches. And so we came up with the idea of my first core, like foundational program, 2K for 2K. But Brooks hated the name and thought it was so dumb. No one was going to buy it. All life coaches want is to make 100K. They don't care about 2K. It's not enough. He says he had to go after they made those decisions and spend two weeks selling himself on why this was the perfect offer.