6min chapter

Lenny's Podcast: Product | Growth | Career cover image

The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)

Lenny's Podcast: Product | Growth | Career

CHAPTER

What Would You Pay for Your Product?

The key here is to not just ask the question, what would you pay, but have that sales and marketing conversation tell people where they actually might get the benefits. Rahul Vora from Superhuman actually read the book and he talked about this in an A16Z podcast. He actually used this method to come up with his $30 price point for the Superhuman app. And if you do this at scale, what you'll start seeing is that there are some cliffs in these kind of demand curves Where suddenly when you cross from, let's say, 99 to 101, 20 or 30% might say it is expensive or is expensive. It's probably expensive.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode