In this episode of How to Scale an Agency, Lucas is joined by Jason Swenk, who emphasizes the importance of building and maintaining strong client relationships. Swenk shares insights on anticipating client needs, delivering on promises, and offering a foot in the door offer to potential clients. By building trust and retaining clients, agencies can achieve long-term success. Swenk also advises against lowering prices to win deals and stresses the importance of setting clear expectations from the beginning.
In This Episode, You'll Learn:
- 00:00:00 Losing A Deal Based On Price
- 00:03:34 Meeting Customer Needs Through Anticipation And Service
- 00:06:02 Focus On Providing The Promised Product/service
- 00:07:28 Is It Okay To Lower The Price To Build Momentum On A Sales Strategy?
- 00:09:40 The Pitfalls Of Lowering Prices To Win Deals
- 00:13:00 The Pitfalls Of Overcomplicating Sales And Pricing Strategies
- 00:15:05 Pricing And Perception In Business
Links And Resources:
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