Exploring the Transformative Power of AI in Business and Marketing

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The chapter delves into the writing process of the book AI First, discussing the impact of AI on businesses and marketing. It explores the journey into generative AI technology, predictions about artificial general intelligence (AGI), and the implications of AGI on businesses and society. The speakers express a mix of excitement and concern regarding the rapid technological advancements in AI and the need for effective regulation to navigate the potential risks and benefits.

Where is AI headed, and how quickly will it get there? Should we be early adopters or keep our distance? Will it make our lives better or put us out of work?

We can’t think of a better person to answer these questions than Bill Gates. He’s played a leading role in every major tech development over the last half-century, and he’s got a pretty good track record when it comes to forecasting the future. Back in 1980, he predicted that one day there’d be a computer on every desk; today on the show, he says there will soon be an AI agent in every ear.

Rufus and Bill are joined by Andy Sack and Adam Brotman, co-authors of an exciting new book called “AI First.” Together, they consider AI’s impact on healthcare, education, productivity, and business. They dig into the technology’s risks. And they explore its potential to cure diseases, enhance creativity, and usher in a world of abundance.

📕 To learn more about Andy and Adam’s AI lab, Forum3, visit https://www.forum3.com. And for exclusive insights from their book, “AI First,” head to https://www.forum3.com/book

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