Introduction

When it comes down to it, there are ultimately two forms of business growth: Earned and Paid.

Earned growth comes from doing the best things for your customers so they keep coming back and bring their friends along too. And as paid channels become more expensive with increasingly diminishing returns,  it has never been more important to harness your earned channels.

In this episode  Fred Reichheld, creator of the Net Promoter®, discusses the concept of Earned Growth and reveals how brands can start to re-balance their marketing efforts by delivering more earned growth alongside their paid channels.

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