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Corral the Herd by Corralling Public Opinion
Journalists' job is to get hnews, and if you had to follow a specific set of perimeters in order to get it, probably wouldn't deviate too far outside of them. This is why, otherwise, totally ethical people who are good at their jobs could be participating in delivering information that manufactures the consent of the herd. The word corral is often used. We need to corral the herd by corralling public opinion. And this corralling is often accomplished by reporting the news through the filter of fear. Fear of some common enemy that's out there. You need to stay informed about what this group is up to or it would be the downfall of our society