6min chapter

The New Bazaar cover image

The power of glamour

The New Bazaar

CHAPTER

Glamour Is a Beautiful Illusion

Glamour hides difficulty and distractions, creating false and enticing sense of grace. Carismatic leaders have this personal quality t carisma belongs to the person. Somehow it's built into them. And that personal quality draws people to them, makes them want to follow that person. It helps you get elected, but they don't have ing where they've projected all their hopes and dreams on to you. They become the sort of idealized figures who can take on any kind of meaning depending on audience.

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