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198: The Case For Active Equity Investing – A Fund Manager’s Perspective

The Bid

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Identifying Extraordinary Franchise Opportunities in Equity Investing

This chapter explores the significance of selectivity in evaluating equity markets, focusing on a handful of companies that show sustainable long-term growth potential. It highlights key characteristics of these extraordinary franchises, such as competitive advantages and strong brand strength, which could lead to superior returns over the next decade.

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