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35min chapter
Season 4, Episode 11: Understanding AppLovin
Mobile Dev Memo Podcast
Exploring the Mechanics of Direct Response Advertising in Mobile Gaming
This chapter explores the intricacies of performance marketing in mobile gaming, including return on ad spend and customer lifetime value. It also addresses the impact of Apple's App Tracking Transparency and discusses AppLovin's strategic acquisitions to bolster its market presence.
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Discover
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