
The Giftology Group's Sara Hardwick On Building World Class Relationships
Elevate with Robert Glazer
00:00
Thoughtful Gifting in Business
This chapter explores the strategic and authentic aspects of gift-giving in the business world, highlighting its role in fostering genuine relationships. It emphasizes the importance of thoughtful timing and presentation, moving away from transactional approaches to a focus on long-term connection and value. The discussion also contrasts Return on Investment (ROI) with Return on Relationship (ROR), advocating for relationship-building as a priority over short-term financial gains.
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