Podcasting and Listener Metrics - The Next Step Forward

iHeart would have spent more than 10 million to gain approximately 6 million unique listeners per month through these ads since 2018, if inventory filtering were required of the IAB guidelines. There needs to be a set of metrics adopted industry wide between all podcast players and all hosting platforms. Advertiser interests in podcasting creates pressure on publishers who need to turn to their hosts for tools they need.