This chapter discusses the changes made by Uber in how they treat discounts and promotions. They explain that in their IPO, Uber considered drivers as their customers, not the riders. This chapter highlights the challenges in comparing the numbers from 2023 with previous years and explains the impact of the change.
Is chicken the new beef? McDonald’s is innovating to please global palates.
(00:21) Jason Moser and Deidre Woollard discuss:
- The changing behavior of global eaters.
- How McDonald’s uses data to drive menu changes.
- Snap’s proclamation that social media is dead.
(16:53) Ricky Mulvey talks to Patrick Badolato, an Associate Professor of Instruction at the University of Texas at Austin McCombs School of Business about what lurks in company footnotes.
Companies discussed: UBER, AAPL, MCD, SBUX, CMG, DPZ, SNAP
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Host: Deidre Woollard
Guests: Patrick Badolato, Jason Moser, Ricky Mulvey
Producers: Ricky Mulvey, Mary Long
Engineers: Tim Sparks, Dan Boyd
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