i'm very interested in persuasion, where i'll defend salesmanship and hucksterisms. There are a lot of products which, once bought, you never go back. One pedal driving with regenerative breaking is an extraordinary thing to expect. Have you gone electric yet, jim? Are you still killing polar bears? I o bi mo call e bears. Yoep! Try and throttle back the new yorker that's quolked so much by leping even more. It could actually be a little bit worse than it sounds. You can't really anticipate what people will do when they get into your car. No skin off my nose if you break at 50 miles
Rory Sutherland, Vice Chairman of Ogilvy Group, joins us for an almost unprecedented third appearance on Infinite Loops. Our discussion with Rory centers on:
- The marketing of Saint Paul and religious leaders.
- Humor as a vehicle for effective messaging.
- The advantages and drawbacks of remote work.
- “Category” vs. “brand” advertising.
- And MUCH more!
Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com