How I Built This with Guy Raz cover image

Advice Line with Troy Carter of Atom Factory

How I Built This with Guy Raz

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The Influence of Authenticity in Marketing

This chapter explores the pivotal role of influencers in product marketing, stressing the need for authentic representation and the value of genuine feedback. It also highlights the significance of advisory shares and consumer understanding, drawing parallels with successful brands like Solo Stove.

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