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The Importance of Integrity in Entrepreneurship
I come from a very privileged background. My father was a commander-in-chief, the central army with 350,000 troops on his command. So I literally started Cobra Bear with 20,000 pounds of student debt to pay off. The finance has been tough, tough, tough all the way. And I've created all this from a privileged background but not somebody who's had a silver spoon in their mouth and had all the money. See exact opposite.