Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

Why People Don't Connect With Your Marketing & How To Fix It

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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Is There Something Happening at the Moment in Marketing?

When ab started at drift, we didn't really do any marketing. So he built an emal list and sent weekly mails that were supposed to be like a personal note from me. And then when i came to drift, my boss was like, do that same thing for our marketing emales. Ab: The science behind it is something in our brains goes off. When you get a perfectly designed h t m l emal with a banner and buttons, it's like, i know this is a marketing email - so the is going to be even higher for me to get a response.

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