How Klarna uses present bias and temporal reframing to make shopping feel irresistible
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Leveraging Payment Deferral: The Psychology of Consumer Appeal
This chapter explores how payment deferral services, exemplified by Klarna, influence consumer behavior by leveraging present bias. It offers practical insights for businesses on using these strategies to improve customer engagement and adapt to pricing changes.
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