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Magic Eden's Contrarian Strategy to NFT Trading | Zhuoxun Yin

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Diversifying Chains and Enhancing User Experience in a Multi-chain Wallet

The chapter explores the strategy of expanding onto various blockchain chains, with a focus on EVM and non-EVM chains to address liquidity fragmentation. It highlights the development of a multi-chain wallet facilitating seamless asset swapping, NFT use cases, and user onboarding experiences. The discussion emphasizes the importance of technical understanding driving user experience and the evolving landscape of NFT marketplaces with a trading-oriented focus.

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