How F*ck You Pay Me is empowering creators
Decoder with Nilay Patel
00:00
Navigating Influencer Marketing
This chapter examines the intricacies of influencer marketing from a micro-influencer's viewpoint on TikTok, focusing on evaluating brand offers and the significance of transparency in payment practices. It highlights the unique challenges creators face in balancing brand deals with their content growth, as well as the evolving dynamics within the creator economy. The discussion also underscores the impact of platform choice on earning potential and the complex factors influencing compensation among influencers.
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