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20. Professor Susan Michie (Professor of Health Psychology & Director of CBC at UCL)

Real World Behavioural Science

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Innovating Behavior Change at UCL

This chapter explores the establishment of the Centre for Behaviour Change at UCL, emphasizing the importance of interdisciplinary collaboration in developing effective health interventions. It discusses the creation of the behavior change wheel framework, highlighting key components such as capability, motivation, and opportunity. The chapter also addresses the ongoing efforts to improve the communication and application of behavior change techniques, particularly in diverse and underserved populations.

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