TikTok

The author's daughter suggested he go on TikTok because she believed that the short form lent itself to that medium. "My stories are never more than three minutes because they don't let you do that on TikTok" On something that gets say 100,000 views, there is a dramatic drop off in the first seven seconds. If 25% of the people that originally tuned in stick with it, you got to hit.