How I Built This with Guy Raz cover image

Virgin: Richard Branson

How I Built This with Guy Raz

CHAPTER

The Dirty Tricks Campaign

British airways, quite quickly, a launch day what became famously known as the dirty tricks campaign. So we we had about four planes flying, and they went to extraordinary lengths to put us out of business. They had people going through my rubbish bins and and trying to find incriminating stuff. And in the end, we took them to court, and we won the biggest damages in uk. History. But i hate selling things, cause, basely, a companies a group of people. It very mixed feelings our day. I ended up talking to our staff and then running back home down labrook grove with tears streaming down my face. Then i ran past a sign that

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