Costco's Dollar Vulnerability

Dean Obeidallah: I think a lot of that's starting to change where dollar velocity is super important. You know, if you are meeting the dollar threshold for Costco, which in our category is, you know, $1,000 per week per door, they're not super incentivized to want to turn you off. A lot of brands have seen a little dip in their unit velocity just as consumers have headed into restaurants and we can see very clearly more people eating away from home than we have in three years.