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#63 Media Mix Models & Bayes for Marketing, with Luciano Paz

Learning Bayesian Statistics

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How to Distribute Your Marketing Budget?

Mediomic models try to reconcile these sparse interventions, which are sometimes called studies, with what you actually see every day. So they come in and tell you mediumic smaldlers try to learn how many customers came frogh each advertisement channel. They do this with sunsets of priors on the types of dynamics of advertisement. The key thing is to infer, well, where should i put more money to increase sales, or where can i put less money and don't have my salles be so affected by decreasing that? And there were some key challenges. I read some studies of some companies who collected tata tru kokis, and they were spending quite a lot of

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