2min chapter

Deviate cover image

The travel industry is here to help you; feel free to ignore it (with Seth Kugel)

Deviate

CHAPTER

Is There a Tradition in the Travel Industry?

The modern travel industry is designed to deliver efficiencies, certainties rather than serendipities. The tradition is a tool that helps convey you around the world but endeavor to break out of its market research assumptions and develop your own instincts for how your journey will take shape. "You have to really actively fight against that these days," he says.

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