i was shocked to find out, when i was reading your book and doing a research about your process, that you only use seven colors for this book. You can use as many as you want, shades of everything, shades of shades of shades. And so i've always been attracted to a limited palate. My greatest design and art heroes are like alexander gherard, paul rand and ellsworth kelly,. all of whom use the sort of very limited, flat palate. They're all sort of influenced by folk art which is a big influence in my work.

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