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Product-Led SEO and SurveyMonkey's $200M Annual Organic Growth Strategy (Eli Schwartz, Author of Product-led SEO and ex-SurveyMonkey Director of Growth)
How the Fxck SEO Podcast
The Importance of Sco in B2B
The biggest mistake that most people in sco make is that they don't use the word customer journey where buyers funnel. You want to think about where sco fits in the buyer's journey and that's the thing that i've discovered b2b a lot of times it doesn't so if you can't really visualize whereSco fits in that funnel top of funnel bottom of funnel mid funnel like yes people always search but how important is it to the buyer’s journey? If you can't again if you can not visualize it i'm not sure that you should even be focusing on sco, he says.
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